Tag Archives: Make do and mend

The “Do and Make Do” Movement of the 1940s: A Fashionable History of Resilience

Woman sewing in 1940s house

The “Do and Make Do” Movement of the 1940s: A Fashionable History of Resilience The 1940s were a decade defined by war, rationing, and the necessity for resourcefulness. Out of these challenging circumstances, the “Do and Make Do” movement emerged, encapsulating the spirit of resilience and ingenuity that permeated everyday life, especially in the realm […]

The Fashion of the 1940s: Influences, Trends, and Key Figures

The 1940s were a transformative decade in fashion, heavily influenced by the socio-political upheavals of World War II and the subsequent post-war era. The period saw a blend of austerity and glamour, practicality, and innovation. In this post we explore the key influences, trends, garments, and figures that shaped the fashion landscape of the 1940s. […]