The 1930s marked a significant turning point in fashion history, particularly in the realm of sportswear. Unlike the previous decades, where clothing was primarily designed for formality, the 1930s embraced a newfound appreciation for casual, comfortable, and functional attire. The rise of sportswear during this period was fueled by changes in social attitudes, technological advancements […]
Tag Archives: Claire McCardell
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The 1940s were a transformative decade in fashion, heavily influenced by the socio-political upheavals of World War II and the subsequent post-war era. The period saw a blend of austerity and glamour, practicality, and innovation. In this post we explore the key influences, trends, garments, and figures that shaped the fashion landscape of the 1940s. […]