What we do

Moekel’s vision is to tell stories with research and exploration of time and design looking at the past, present and to the future through blog posts.

Mission

We want build a catalogue of sewing patterns, artwork and creative projects inspired by the past, present, future and a fusion of it all.

behind the Moekel name

Pronounced Moh-khel

Moekel is a creative freedom, making magic with what you have got and embracing your mistakes.

The original name was taken so I played with mixing letters in words and come up with it when looking at a “Welcome” sign. Dropping the W, swapped the C and jumbled the rest. Presto.

It was a nonsense name; an imperfect start. But I have always thought that imperfections create amazing results and the same goes for Moekel. While it felt a little off, it removes the pressure to be perfect. The name gives me permission to explore and create without overthinking it.

History

2009 – Charlene started developing patterns under the name “Bettiemarie” and listed them on etsy. 

2011 – Pattern development came to a stop with limitations to the design process and resources, Charlene pivots and focuses solely on her career within the fashion industry.

2015 – Charlene started teaching as a qualified trainer and assessor with Australian Institute of Fashion Design / Creative Design.

2021 – Charlene started teaching at one of Queensland’s leading fashion college.

2024 – Moving to Central Queensland allows Charlene to refocus on pattern drafting and creative processes. Relaunching under Moekel with the goal to start developing sewing patterns again.

Current Projects behind the scene: 

  • Shift Dress 
  • Circle Skirt

About me

Hi there, My name is Charlene and a blurb is coming…. I find it hard to write about myself. 😅 

Instead I will draw a little, continue researching historyXfashion and dreaming, will come back to this later 🫶

Welcome to my little space on the internet,

Charlene xx